Cosmax deepens US push with K-beauty creator awards

South Korean cosmetics manufacturer Cosmax said Monday it co-hosted the Koom K-beauty Creator Awards in New York on Saturday, seeking to strengthen ties with North American beauty influencers and expand its US business. The event, organized with United Korean Founders, a network of Korean entrepreneurs in North America, was part of Koom Week 2026, a festival promoting Korean brands and startups. The awards ceremony drew about 150 beauty influencers and content creators, as well as UKF Chair Jung

Source: The Korea Herald